Butcher Block Co., a leading online seller of wood countertops for residential and commercial kitchens and offices, as well as retail food outlets and industrial job shops, aggressively promotes kitchen countertops, furniture and accessories made by such leading American manufacturers as John Boos & Co. and Catskill Craftsmen. This week the company expanded its product line to include custom-sized cutting boards in fifteen wood species.
Since 2007 the online store has marketed standard and custom-sized wood countertops and a broad line of butcher block cutting boards and chopping blocks made by John Boos, headquartered in Effingham, Illinois. Boos started making blocks for blacksmiths in the 1880s and to this day is recognized as the industry leader. Since Boos countertops only come in four types of North American hardwood – maple, walnut, cherry and red oak – earlier this year BBC began marketing private-label countertops in custom sizes, in the process increasing to fifteen the total number of wood species available. The eleven additions were ash, beech, birch, Brazilian cherry, hickory, knotty alder, knotty pine, mahogany, poplar, Spanish cedar and white oak.
According to Kathleen Grodsky, the company’s Marketing and Operations VP, “The greater variety of wood species and grain styles broadened appeal and drove overall countertop sales higher.” So Grodsky and her team decided to execute a similar strategy for custom-sized cutting boards. She went on to explain the process saying,
“It involves five easy steps. The shopper simply specifies one of the fifteen wood types, a grain style, edging, finish and dimensions, and the associated price is instantly revealed. She can either order the custom-sized cutting boards right then and there, or save her quote and cart for retrieval later.
Grain-style options include edge or end-grain butcher block or plank-style. Eight different edging options are available: square, eased, beveled, coved, radius with or without a step and small and large Roman ogee. Finish options are natural oil or conversion varnish.”
About Butcher Block Co. – BBC operates exclusively online at https://butcherblockco.com, offering butcher block kitchen counters islands, carts, tables and work stations; kitchen knives and knife blocks; and cutting boards made of wood exclusively, since scientific studies have confirmed the superiority of wood over plastic cutting boards.