Like seemingly everyone else in the U.S., I have become fairly obsessed with La Croix, a delightful sparkling water that comes in a variety of flavors. I’ve had to cut myself off recently, as the shame of burning through two flats of it in one week was a bit more than I could handle. So of course Claire is writing about La Croix this week. It’s fine; I can handle a little temptation (no I can’t). I can’t talk about this anymore. I’ll be stocking up at the grocery store if you need me. Claire, refresh us with your sparkling wit (and water)!
When Labor Day was first conceived, the idea of labor unions was still a relatively fresh one, and somewhat controversial. Celebrating the American worker, taking time to remember that the nation runs on the backs of hard working men and women was a revelation. Like most holidays, I think a lot of the original sentiment has disappeared in our remembrance today. What’s left of the holiday is a day off from work, the reason for which that most people aren’t completely sure they understand, but the weather is nice, so what the heck, it’s a three-day weekend. I have to work on Saturday and get my week’s errands done on Sunday, so for me, Labor Day mostly means that I will be sitting through another backyard BBQ with some of my husband’s work friends that I may have met once or twice a few years back. You might assume that I would prefer to drink my way through an event like that, but in fact just the opposite is true. I’m planning to remain fully sober so I can hop into my car and skedaddle as soon as it doesn’t seem impolite.
If I’m not drinking beer or cocktails, I will need to substitute in an alternative beverage. In the face of a hot afternoon among strangers, I am not interested in drinking something sugary and dehydrating like juice or soda. If I stick to water, I’m afraid my boredom will be too obvious to my hosts and someone will try to pour me a drink. I need something fun and refreshing and light in calories to make up for the three hot dogs I plan on inhaling. I need to feel like I’m back in Michigan, floating around the lake on that giant unicorn with a cold drink in my hand.
I need La Croix.
As a Midwestern girl, I have been delighted to see several of my favorite regional beverages hit the national market, including Vernors Ginger Soda, which I love for nostalgic reasons and because I am not a traitor to my home state, but secretly, Vernors will never be my favorite ginger soda. Faygo brand sodas were a staple of my terrible diet in high school, but their reputation has since been tainted by the fanatical devotion of the Insane Clown Posse, so who even cares about Faygo anymore. La Croix’s emergence into America’s consciousness over the last decade has been the most delightful to witness by far. These lightly flavored sparkling waters have fizzed their way into the hearts and homes of consumers across the country, and there is nothing in my California grocery store that thrills me more. Though most stores don’t stock all of the brand’s twenty flavors, the three most important flavors have become fairly available in most grocery stores, and those flavors are of course lime, pamplemousse (grapefruit), and most wondrous of all, coconut, and I’ll fight anyone who says different.
These sparkling waters are perfect on their own, but they also make fabulous mixers. I have been extending the life of a delicious but too-sweet pineapple Jarritos by adding just a small pour to a tall glass of coconut La Croix. The lime flavored is so gentle and versatile, it’s great for basically all cocktails, but I also like to add just some fresh or frozen fruit to make a pleasant warm-day beverage. The grapefruit flavor is a little more tart than the lime, and it is actually perfect with just a little bit of mint and a splash of gin, but of course, I’m leaving the gin at home this weekend. Honestly, my favorite way to drink La Croix is any flavor poured over ice, and then I like to chew on the little ice bits at the end. I haven’t decided which flavor I’ll bring with me to the BBQ, but no matter which I choose, it will be sublime, because each can I open sends me right back to the lake, where I know I truly belong.