September 25, 2019
This week Illinois-based John Boos & Co. unveiled an all-new line of dining table sets: The Boos Block® Foundry Collection. According to marketing materials for the new product line, these dining tables, stools and benches meld together Boos butcher blocks, for which the company is best known, and table, stool and bench bases constructed of steel forged into shapely designs; hence the name, Foundry Collection.
While Foundry Collection table tops are the same butcher blocks that Boos long ago made famous, the bases of these tables incorporate features that truly distinguish FC tables from all predecessors. First, tables bases will come in two modern designs: Pub Style and Bistro Style. The legs of Pub Style bases are convex; they flare outward to provide a stout and stately look. Bistro Style bases, on the other hand, are concave. They gently taper inward and convey sleekness and elegance. The steel bases of both table designs will be powder-coated to enhance safety and appearance.
What really sets an FC table apart is a second butcher block that’s incorporated into the base of the table. Spanning the distance between the table’s two steel trestles, this butcher block is anchored to each support. This second board, known as a “stringer,” adds structural stability as well as visual accent to the base structure.
Boos will offer both styles of Foundry Collection tables in four wood species – maple, walnut, cherry, and oak; in three heights; and in 6 sizes. In sum, that’s 24 different looks and 144 variations in total. Boos is also offering two seating solutions – dining stools and benches – in complementary designs. Boos benches will also incorporate stringers.
According to the company’s Vice President of Marketing, Steve Pless, “We saw an opportunity to increase our dining table sales by designing distinctively different tables that still showcase what we’re known for – naturally beautiful Boos butcher blocks. Our design team came up with two great-looking styles, and the butcher block stringer extends the wood look from above the table into its base structure.”
Pless explained that Boos is partnering with its longtime online dealer Butcher Block Co. to make the new line available to the public in time for the critical holiday shopping season. “A broad rollout is planned for early next year. Meanwhile, the Foundry Collection line will be available online only, exclusively at ButcherBlockCo.com,” he added.
Kathleen Grodsky, Butcher Block Co.’s Vice President of Marketing, seems excited about prospects for the new line. “Boos’s design team did a fabulous job marrying the beauty of butcher block with two attractive table base designs. Foundry Collection tables will fill a void in Butcher Block Co.’s product catalog. It’s great to now be able to offer modern industrial, rustic dining tables to homeowners and commercial customers seeking innovative, cutting-edge designs.
For more information on the FC line, please visit Boos Foundry Collection.
Name: Kathleen Grodsky
Organization: Butcher Block Co.
Address: 10448 N 21st Pl Phoenix, Arizona 85028
Phone: (877) 845-5597